Hello there! Let me tell you a bit about myself.
I co-founded Matrushka in 2013: a digital experiences studio dedicated to nonprofits and organizations working with nature, human rights and culture.
When I started the company, I knew very little about web design and development, but after a while, I began to focus and love information architecture, taxonomies, discovery sessions, and everything that fell into UX or Content Strategy. I found myself fascinated by accessibility. I consider myself an advocate and an ever-learner.
One of my favorite parts of projects is talking to people. I've always been intrigued by how other brains think, what motivates people, and why they make certain choices. I got the chance to conduct workshops and trainings with people from all over the world. Their perspectives definitely enriched my own, and I'm grateful for that.
I was born and raised in Mexico to an interior designer and a lawyer. Sherlock Holmes developed my passion for observation and deduction, for finding patterns and solving problems from an early age.
When I'm not working, you'll find me taking photographs, making a collage, writing, reading a book at a coffee shop, or, if you are a really lucky person, underwater scuba diving. I enjoy planning trips with friends and family and exploring diverse destinations.
![](https://cdn.myportfolio.com/4cf7bad0-b781-4680-a9de-ef9f8d6d9087/59f60c7d-8bca-45c9-ab5e-38f5213d4889_rw_1920.jpg?h=5213b0b6311239dc652a3d18e2ecd5a3)
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![Scuba diving at Cabo Pulmo, Baja California.](https://cdn.myportfolio.com/4cf7bad0-b781-4680-a9de-ef9f8d6d9087/d7cd9251-07f4-42ef-9c06-71835e9242e8_rw_1200.jpg?h=909fb8736911820ad384dfd534e6b0f6)
Scuba diving at Cabo Pulmo, Baja California.
![Atenquique, a photo project I'm working on.](https://cdn.myportfolio.com/4cf7bad0-b781-4680-a9de-ef9f8d6d9087/eea3b271-5850-4e4d-81ab-6e0a184a74bf_rw_1920.jpg?h=89fc4b4088eef88ded448884c2e9a7be)
Atenquique, a photo project I'm working on.
![Amazing sky taken in black & white film.](https://cdn.myportfolio.com/4cf7bad0-b781-4680-a9de-ef9f8d6d9087/cee7b7f7-e9b7-43d2-9885-a230ad527e72_rw_1920.jpg?h=3f8c065d0156eed6aa20fa98c8e8854c)
Amazing sky taken in black & white film.
![A collage I made recently.](https://cdn.myportfolio.com/4cf7bad0-b781-4680-a9de-ef9f8d6d9087/59b99a36-0345-485d-8a66-7775f0c5cb53_rw_1920.jpg?h=986348e8dd98075d6174c6c6d76dd147)
A collage I made recently.
![Selfie on the beach.](https://cdn.myportfolio.com/4cf7bad0-b781-4680-a9de-ef9f8d6d9087/545197c8-a3bc-4d52-ad2d-588610b4f53b_rw_1920.jpg?h=3cdef78a7e11ba07b0e96c30af333d95)